Code of Ethics

From its earliest designs, the Financial Planning Association (FPA) included a mandate that members adhere to a Code of Ethics that reflects their commitment to help clients achieve their life goals. All FPA members are asked to commit to this Code, CFP® certificants and non-CFP® certificants alike.

FPA's Ethics Committee is charged by the Board of Directors with reviewing alleged violations to the Code of Ethics and advising staff on ways to enhance awareness by FPA members of their obligations under the Code.

• Integrity
• Objectivity
• Competence
• Fairness
• Confidentiality
• Professionalism
• Diligence

Standard of Care

Whereas the public expects to experience a high level of confidence, trust and clarity in relationships with professionals trained in the distinct process and discipline of financial planning, it is essential that they obtain a commitment of professional care, quality and excellence in the services they receive.

All financial planning services will be delivered in accordance with the following standard of care:

• Put the client's best interests first.
• Act with due care and in utmost good faith.
• Do not mislead clients.
• Provide full and fair disclosure of all material facts.
• Disclose and fairly manage all material conflicts of interest.

Business Objectives

Our Business Objectives describe actions we will take to achieve our Primary Aim.

• Unify the voice, focus and resources of the financial planning community, bringing together those who champion the financial planning process.
• Facilitate the success of our members and grow the organization.
• Cultivate the body of knowledge of personal financial planning.
• Advance awareness of the characteristics of professional financial planners and support the standards of the CFP® certification in order to serve the public.
• Define and effectively communicate a common understanding of the discipline of personal financial planning and the benefits of its use.